Identifying suitable products to develop is one of the most challenging yet exciting parts of my role at Clifford Chance Applied Solutions. It is a part of the job where creativity and scientific analysis smash into each other head on and amidst the resulting debris you hopefully either come out with a great idea or avoid a bad one.
Key to this stage in the process is understanding your target market and making sure that you have identified the right pain points and frustrations that your product should be addressing.
The idea that I am currently exploring focuses on continuing obligations for listed capital market securities. If you are involved (even remotely) in compliance with these obligations for your organisation then we'd be delighted if you could complete the questionnaire available at this link.
Your responses could be the difference between a great idea or a bad one!